The Launch & Scale Live VIP Workshop
The One-Day Workshop to Sell More, Stress Less, and Scale With Ease
Wednesday 14th May 2025, 9am - 2:30pm. Live on Zoom
One day. One workshop. Three Experts
This is your get-it-done day.
A hands-on, high-touch workshop for course creators, coaches and membership owners who are done winging it and ready to finally build a launch (or evergreen) strategy that’s clear, aligned and profitable.
No more guesswork. No more flying by the seat of your leggings.
In just one day, you’ll map your entire launch or evergreen funnel, create key content and assets, and build your own AI-powered assistant to keep things flowing, without the chaos.
We’re not just talking strategy. We’re implementing it, live, with expert support, and done-for-you templates.
SAVE YOUR SPOTPRESENTED BY
Still launching from chaos or not launching at all?
If this sounds familiar, you’re not broken... Your systems are, let’s talk…
You’ve probably launched something before, a course, a mastermind, a 1:1 offer, but it never feels like you have the space or strategy to do it properly.
Maybe it looked like this:
- You planned to plan, but client work took over
- You left your content and emails too late
- You were scrambling to finish your sales page the night before cart open
- You know the offer is good, but the strategy? Kinda… patched together
This time, let’s do it differently.
Instead of launching in a rush or pushing it back again, take one day to set up your launch (or evergreen) strategy in a way that’s actually sustainable and scalable.
This isn’t a course. It’s a done-with-you implementation day designed to help you:
- Build a full launch or evergreen plan tailored to your business
- Organise your tech, content, and timelines inside a single Launch Command Centre
- Identify and streamline what’s working (and ditch what’s not)
- Set up your very own AI-powered launch assistant to keep you on track
- Refine your messaging and program so it actually converts AND delivers
This isn’t just about “more systems.”
It’s about launching in a way that protects your time, your energy, and your growth.
Meet your mentors
Our workshop is led by three dynamic professionals, each bringing unique expertise to ensure your launch success:​
Zoe Richmond
OBM and Launch Strategist
Zoe Richmond is an Online Business Manager and strategic partner for ambitious women who are ready to scale with more profit and less pressure. With a background in accounting and years of experience behind the scenes of six-figure launches and digital product businesses, Zoe helps clients build systems and processes that remove them from the day-to-day and return them to their zone of genius.
Her superpower? Turning overwhelm into organised, repeatable systems that increase profitability and reduce stress—so business feels more ease-filled and fun again.
Hazal Ozturk
Marketing and business coach
Hazal is a marketing and business coach helping service-based entrepreneurs attract consistent, ready-to-buy clients—without relying on referrals, word-of-mouth, or overwhelm.
With over a decade experience marketing some of Australia's leading retailers, and her signature Self, Strategy, Systems™ framework, she supports her clients get fully booked and be the go-to in their industry with simple, sustainable marketing strategies that actually work.
Through her business Hey Hazal and her top-charting Self-Makers Podcast, she’s helped hundreds of women grow visibility, sharpen their messaging, and create easeful client flow—so they can finally stop wondering where the next client is coming from.
Aleisha Whitelock
Professional learning designer
Aleisha is a professional Learning Designer with over 12 years in adult education and 7+ years spent exclusively designing online courses across industries including corporate, government and small business. She’s obsessed with turning your big ideas into high impact, structured learning experiences without the overwhelm. Aleisha blends instructional design frameworks with real world practicality to help you create courses that don’t just inform but transform.
As a mum of two little humans, she gets what it’s like to juggle business, family, and big dreams which is exactly why she believes packaging your knowledge into a well-designed online course isn’t just smart business... It's a life-changing move.
You Can’t Afford to “Wait Until Your Next Launch”
You might be thinking…
“I’ll figure this out next time. I’ll get more organised for my next launch.”
But let’s be honest, you said that last time, and how did that feel?
Stressful? Scrappy? Like you were pulling it together by sheer willpower and iced coffee?
If you’re doing everything yourself, reacting instead of planning, and dreading the thought of repeating the chaos again...
then what makes you think your next launch will magically feel better?
Here’s the truth:
If you don’t build your launch system now, you’ll still be stuck doing it all manually.
Still waking up at 2am remembering the email you forgot to send.
Still avoiding your project tracker because it stresses you out more than it helps.
Still wondering if it’s all worth it.
You don’t need another course. You need a done-in-a-day system you can actually use.
If your last launch felt like a blur of stress, guesswork, and late nights… don’t repeat the cycle.
You don’t need to overhaul everything, you need a plan you can actually follow and a system that supports you instead of overwhelming you.
Come join us live. Let’s build it together.
SAVE YOUR SPOTWhat We’ll Cover Inside the VIP Workshop
Part 1
Your Launch & Scale System
Whether you’re live launching or building an evergreen funnel, this session helps you set up a system that simplifies and scales no matter how you sell.
You’ll walk away with:
- AI-Powered Launch Manager Setup: Learn to set up your own AI assistant to automate and streamline your launch tasks, saving you time and reducing stress.
- A mapped-out journey from first touchpoint to offboarding. Map out your entire launch process from lead acquisition to onboarding and offboarding to identify what's working and what's not and optimise for bigger results.
- A complete, centralised Launch System Spreadsheet. Create a comprehensive launch plan, including content schedules, tech setups, marketing strategies, and email sequences, all in one accessible spreadsheet - so you never have to rely solely on your brain again!
- Customisable SOP templates for key launch & delivery workflows. Develop Standard Operating Procedures for key launch tasks, preparing you to delegate effectively as your team grows.
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BONUS - AI Powered Launch Bundle
Get step-by-step instructions to build out your own launch team from email marketing specialist to copywriting queen!
Part 2
Messaging and Content Strategies That Attracts Leads That Buy
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In this high-impact, interactive session, Hazal will teach you how to confidently position yourself as the go-to in your industry and map out a content plan that actually converts, without sounding salesy or spending hours creating.
Whether you’re launching live or on evergreen, this is your chance to create a marketing plan that finally reflects how damn good your offer is and attracts aligned clients who are ready to buy.
You’ll walk away with:
- Messaging that clearly articulates the transformation of your offer (no more “I don’t know how to say it”)
- A rinse-and-repeat content system you can reuse that builds demand, authority, and trust
- Real-time feedback and coaching so you don’t get stuck second-guessing
- How to position your offer so it feels like a no-brainer
- The subtle shift that turns “nice” content into client-converting content
- A simple money-making content framework that you’ll build with me during the session
BONUS - The Money-Making Content Planner™
A plug-and-play workbook to map out your content flow—all in one place. You’ll use it live on the call and have it ready to roll post-workshop.
Part 3
Design Your Standout Course: Strategy, Structure & Selling Power for 2025
This isn’t about piling more content into a course, this is about building one that works.
One that’s clear, outcome-driven, and strategically designed to get your students results (without overwhelming you or them).
In this session, you’ll get the clarity, structure, and tools to stop second-guessing and start building a course that actually sells—and delivers real transformation.
You’ll walk away with:
- A course idea that’s so well-positioned and specific, it practically writes your marketing for you (no more broad, bland concepts that don’t convert)
- A transformation statement so clear and compelling, it becomes the foundation for your sales page, content, and student success
- A no-fluff validation method that gives you confidence people want what you’re building before you create a single module
- A smarter course delivery plan that creates real momentum (because passive content is so last year and no, you don’t have to show up live)
- Plug-and-play ways to make your course feel premium and engaging even if it’s short, simple, and self-paced
- Real-time workshop activities that help you take action during the session not after (you won’t leave with a to-do list, you’ll leave with things done)
- The mindset shift that turns your course into an experience not just another info dump
You’ll build, test, and refine key parts of your course idea right there in the session.
No fluff. No theory. Just smart, strategic action.
This Isn't Just "Sit and Listen"... We're Getting Things DONE.
Here’s what’s included:
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3 x 90-Minute hands-on workshops led by three of the industry's top experts, so you’re not guessing, you’re guided.
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Hot Seat Coaching: Get real-time feedback on your launch plan, messaging, or tech setup so you stop second-guessing and start scaling.Â
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Implementation Time: Build your actual launch during the VIP day. This isn’t theory, it’s execution.
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Launch Plan Built FOR You: Walk away with a fully mapped-out launch system ready for execution.
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AI-Powered Shortcuts: Custom GPT prompts to help you write emails, posts, and sales pages in minutes not hours.
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Cheat Sheets & Templates: Get the tools our clients use to streamline launches, delegate tasks, and hit revenue goals faster.
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1 Week of Post-Workshop Support: Continue receiving support, feedback, and momentum inside an exclusive VIP Facebook community.
📢 BONUS: Upgrade to the VIP Option for an additional 3-hour 1:1 Tech Implementation Session with Zoe!
You're Investment
As this is going to be a super high-touch experience there are only 12Â places available!
Spots are limited—and once they’re gone, they’re gone