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Why You Don't Need A Large Audience To Grow Your Biz with Caroline Partridge from Social Strategy Mum

Season #1 Episode #17

This week on the podcast I am chatting with Caroline Partridge from the Social Strategy Mum.   Do you focus on the number of followers you have but forget about creating valuable content for your audience?   What about, have you ever launched something that failed so you gave up on the offer and completely started from scratch.   Then this episode is for you!   There are so many moving parts to social media and marketing and alot of the time we are flying blind! In this episode Caroline shares some really valuable gems about how to build a profitable business with a small but engaged audience and also shares some secrets around why your launch never actually failed!   We talk about how you don't need a huge audience on social media to create a profitable business. A small but engage audience is much more powerful than a large un-engaged audience, yet often we focus on the numbers of followers we have but we aren't looking at the value of our content. If your content sucks and doesn't provide benefit and value to your audience, even if you do have a huge audience they still won't buy from you.   We also talk about launch strategy because this is a huge pain point for a lot of ladies. Launching doesn't need to complicated, and no launch is ever a failure. If your launch doesn't go the way you intended, it just means you have been able to learn the lessons you needed to in order to tweak your launch strategy and launch it again. And let's be clear - your first launch will most likely suck! So don't give up, get up and try again.   This episode is jam packed with so much information from Caroline, you will want to get a pen and paper ready for this one!   If you want to find out more about Caroline and what she is all about you can find her links below.   Facebook - https://www.facebook.com/socialstrategymum/ Facebook Group Juggling Motherhood and Business Building - https://www.facebook.com/groups/449506602519756/ Instagram - https://www.instagram.com/socialstrategymum/ Website - https://socialstrategymum.com/