Zoe Richmond — Business Advisor & Operations Strategist

If you're the one holding your business together and it's starting to show - you're in the right place.

I build the systems, strategy and AI that take the operational weight off your desk, so you can stay in the work you're actually good at.

You've probably already tried to work this out yourself.

A late night with a how-to video. A weekend lost to a platform you didn't want to learn. A system half-built because something more urgent came up before you could finish it.

None of that is because you're not capable. It's because the thing you're stuck on was never meant to be your zone of genius - it's just sitting there, unfinished, taking up space in your head.

At some point, it's faster to just hand it over.

Not to someone who needs everything explained twice. To someone who already has the skills, gets ahead of what's coming, and quietly makes sure it runs - so you can get back to the work only you can do.

Here's how it works

I get ahead of it, not behind it

I'm not waiting for a to-do list. I'm looking for what's about to become a problem, and fixing it before it lands on your desk.

Technical and strategic, in the same conversation

Systems, Kajabi, launches, and the bigger call on where the business should go next - handled by the same person.

Calm, considered, no fuss

No drama, no fifty-email threads. Clear communication, steady follow-through, and a genuine investment in seeing your business do well.

Can I be honest with you?

I spent 10 years in corporate finance, then walked away from it in 2020 to start this from scratch - no existing audience, no client list, just a decade of knowing how businesses actually run underneath the surface.

I built my own systems the hard way first, because I had to. I'm based in Forster on the NSW Mid North Coast, running this business around two young kids - which meant if I didn't build systems that held without me standing over them every day, nothing got done at all.

That's the same thing I build for clients now. Not because I read about it somewhere - because I lived it, rebuilt it myself, and know exactly what it takes to make it hold.

This is the work of:

Taking the operational weight off your desk, not just the tasks off your list
Spotting the gaps and fixing them before they become a fire
Bringing technical execution and strategic thinking into one conversation
Building systems and AI that carry the load without you managing them

And we do it through:

1:1 advisory sessions and monthly partnership
Full operational builds - systems, AI workflows, automations
Website, funnel, and course launch execution
Calm, clear communication - no fifty-email threads, no fuss

If you're the one holding it all together, let's talk about handing some of it over.

Ways to work together

90-Minute Intensive

Your business. My brain. 90 minutes. $395 + GST. Introductory pricing while spots are available.

Book now

The Boardroom

Monthly 1:1 advisory partnership for the founder who's ready to lead like a CEO. Four spots only.

Learn more

VIP Day

No retainers. No drawn-out timelines. Just done. One focused day to finish the project on your list.

Enquire

OBM Support

Operational support for established online businesses, done for you. Available by application.

Apply

"A business partner behind the scenes."

She is incredibly proactive, always looking for ways to make things work better, streamline processes, solve problems and help the business keep moving forward. I don't have to hold absolutely everything in my own head anymore - I know Zoe is there thinking alongside me.

ALI

"She can see the bigger picture when you as an owner may be too close to the project."

I would not be able to have expanded and scale my business and increase my offerings and revenue if it wasn't for Zoe's skillset and expertise, but also her belief in me. I now consider her my numbers analyst and business mentor and advisor.

ANGELIQUE — NUTRITION TO SOAR

"Everything that can, runs on auto-pilot."

Zoe has cleaned up and simplified my systems. She is constantly on the lookout for ways to improve things in my business, pro-active and gets things done, with no fuss. If you need someone who can engage in high level, critical, big picture thinking - Zoe is your girl.

ANGE — NUMERACY TEACHERS ACADEMY

"Often thinking about things before they even came up."

We have a much cleaner back end and it is now in line with our new branding. We have definitely saved so much time. It was great to work with Zoe, who knew her stuff and was able to understand our brand and execute it amazingly.

LEEZA — PLATINUM ED

"She easily identifies where the gaps are in my process flow."

Her willingness to keep up to date with the constant changes in the platform has helped streamline my systems and saved me countless hours of time. This has resulted in improved revenue outcomes.

NICOLE — GOOD NUTRITION CO

You don't have to hold it all in your own head anymore.

That's not a tagline. It's what actually changes when the right person is inside the operations with you - thinking ahead, catching what's coming, carrying the parts that aren't yours to carry alone.

Book your 90-minute intensive

Free resource: 12 Kajabi tasks you've been doing manually (that Claude can do in minutes)

A free checklist from someone who spent hours experimenting with the Claude + Kajabi connection, so you can skip straight to the good part.

Get the checklist