Uh-oh, I've done it again! I got caught up chasing vanity metrics.

I've made it no secret that for the last 12-ish months I was in a bit of a funk in...

Recently a client ask me to look at viral Instagram creator Jessica Carter who just had a phenomenal launch and she wanted me to analyse what she did ...

 When you've had a slow sales period, or a launch that didn't feel like it went well, it's so easy to question everything and want to change your enti...