The 5 Builds

Self-paced ยท Five short lessons ยท Work through it in an afternoon

Automate your Kajabi business with Claude - at your own pace

Five short video lessons where you set up the AI systems that draft your emails, report your numbers and bring in your leads. Not a course about Claude. Your business, actually automated - in your own account, by the time you finish.

Get instant access - $27

You've saved every AI tip. You still haven't built anything.

You've watched the reels and saved the "10 ways to use AI" posts. Maybe you've asked Claude to write a caption or two, and it was fine. But none of it maps to your business or the way you've set up Kajabi, so it stays a someday project.

Meanwhile you're still writing every weekly email from scratch, guessing at your numbers because pulling them takes an afternoon, and the lead magnet is still on the list.

You don't have an AI problem. You have a "no one has shown me how this fits my actual business" problem.

Zoe Richmond

Writing captions is the shallow end

Most people think using AI means getting Claude to write their content. That's the part everyone demos, because it's the easiest. But it's not the part eating your week.

The part eating your week is the operational work - the weekly email you rewrite every time, the reporting you avoid because it's tedious, the lead magnet that's been on the list since March.

The shift isn't learning to use AI. It's setting Claude up to know your business and actually do the work.

Introducing

The 5 Builds

Five short video lessons where you set Claude up to run the parts of your business you've been doing by hand. This is the exact system I run my own business on - the reporting, the emails, the lead generation, all built and drafted by Claude. I've productised it, so you can build your own version, in your own account, following along with me at your own pace.

You don't finish with notes. You finish with it built.

Five things you set up, in your own account

Not demos. You build each one yourself as you follow along.

Build 1 - Connect Claude and Kajabi

The foundation. Get Claude and your Kajabi talking to each other, set up properly from the start, so everything you build after this just works.

Build 2 - A Kajabi brand skill

Claude learns your brand once, then everything it builds afterwards stays on brand without you correcting it.

Build 3 - A weekly numbers report in Slack

Claude pulls your Kajabi numbers every week and sends you the summary. No more logging in to go looking.

Build 4 - Your weekly email, automated

Rough notes in, on-brand draft out. The blank-page part of your week, gone.

Build 5 - A lead magnet agent

So building and launching a lead magnet stops being a project you keep putting off.

How it works: set up, build, keep

Set the foundation first

You set Claude up and give it a knowledge base - your offers, positioning, brand voice and tech stack - so it already knows your business before you build anything. This is the step nobody teaches, and it's why this works. It's the first thing the lessons walk you through.

Build, one lesson at a time

Each lesson is a short video: I build on screen, you build in your own account beside me. Pause whenever you need, rewind, come back tomorrow. There's no schedule to keep up with.

Keep it

The lessons, prompts and templates are yours. Rewatch them whenever you want to set up the next thing, or tune what you've already built.

This is for you if...

  • You're an established Kajabi course creator - you already have courses and an audience.
  • You're newer to Claude and want to actually build something, not watch another overview.
  • You want AI doing the operational work - emails, reporting, lead generation - not just writing captions.
  • You're happy to follow along and set it up yourself.

This isn't for you if...

  • You want it all done for you. This is a build-along - you set it up in your own account. A VIP Day is the better fit.
  • You're not on Kajabi. The whole thing is built around the Kajabi and Claude combination.
  • You're pre-launch with no offers or courses yet. You'll get far more from this once you have something to automate.
Zoe Richmond

I built this for my own business first

This isn't a theory I'm teaching. It's the system I run my business on every day - the reporting, the emails, the lead generation, all built and drafted by Claude.

I spent years in corporate accounting before this, so I came at automation the way I came at everything else: what's actually taking the time, and what can be handed off. The 5 Builds is that exact system, productised, so you can build your own version at your own pace.

You stay in control the whole way

There's no handing your business over to a machine here. Everything Claude builds is a draft you review and approve before anything is used or published. You're always the one deciding what goes live. You're just no longer the one doing all the manual work to get there.

You don't finish with notes. You finish with it built.

Here's the honest maths: an afternoon a month pulling your numbers, plus every weekly email written from scratch, plus the lead magnet that still isn't built - that's the real price you're already paying, every single month. This is five short lessons, and $27, to hand most of it to Claude.

The 5 Builds

$27 (GST included)

  • Five short video lessons
  • The five systems you set up in your own account
  • Every prompt and template
  • Yours to keep and rewatch anytime
Get instant access - $27

Rather not do it alone?

The lessons are built so you can absolutely do this yourself. But if you'd like my eyes on your specific business, you can add a 90-minute 1:1 session with me. You work through the builds, then we jump on a call and tailor the whole thing to you - what to adjust, what to automate next.

It's $300 + GST - the same private session others book on its own for $395. You'll be offered it as a one-time option right after you join.

Questions, answered