Are you tired of dishing out free content and hearing crickets?
It’s probably because you’re trying to speak to everyone, and when you speak to everyone, you’re speaking to… no one
It’s no secret… the most important part of any marketing strategy is identifying who your ideal client is.
Knowing not only their demographic info (their sex, income, employment status) but also their goals and values in life, their challenges, pain and pleasure points and where they hang out online. Without knowing this, you’d never be able to craft a marketing message that speaks directly to them or know how to create an offer they couldn’t refuse.
But imagine if you knew 😮
Imagine if you took the time to dig deep into every aspect of your ideal client, got clear AF on your marketing strategy and created irresistible offers because you knew exactly what they needed.
The 5 key pillars of the Magnify Your Marketing framework you need to know to create a thriving business
The reality is, your business won’t survive if you don’t know your why, what, who, how or where.
🤩WHY you’re in business – your vision, mission, goals and core values that’ll be the driving force behind your growth over the next 10 years
🤩WHAT your unique selling point is – what makes you and your service different from your competitors and how to use it to stand out from the crowd
🤩WHO your ideal client is – your target audience and who your kick-ass offer is designed to help
🤩HOW to meet your ideal client where they are in their buying journey, by crafting content relevant to their awareness and providing a solution relevant to their problem
🤩WHERE to find your ideal clients – perfect your market, message and media mix
Once you’re clear on these 5 steps, you’ll realise just how easy it is to attract aligned clients, speak directly to them and ultimately grow a business you freakin’ LOVE.
Are you ready to stop procrastinating and start deep diving into identifying who your ideal client is so you can create content that speaks their language?
Is this the kick in the ass you need to take control of your business and get your marketing back on track?
You’re in luck.
Whether you prefer to go it alone, brain dump together or need a kick in the ass with group coaching Bootcamp, I got you.
Here’s how I can help 👇🏼
Meet your online marketing expert, podcaster & little but loud Small Business Cheerleader, Nikola 🙋🏼♀️
With 20 years of marketing experience under my belt (much of that time spent working closely with small business owners (like you) in retail shopping centres, I’ve helped hundreds of businesses smash their goals and scale their businesses to a point they never thought possible.
Starting NW Marketing in 2019, I grew to a team of 4, had a ton of retail shopping centre clients and was totally crushing it. Little did I know, in March 2020, the universe had other ideas and most of my consulting work disappeared, leaving me anxious, uncertain and feeling very alone.
Practising what I preach, I revisited my 5 key pillars from my Magnify Your Marketing framework and pivoted my business, concentrating solely on what my clients wanted and needed from me. I got clear on my ideal client, ditched the BS and updated my service offerings to suit.
Fast forward to 2022 ⏩ and my clients, my services and my business light. me. the heck up!
And the best thing? This could be you.
DON'T JUST TAKE MY WORD FOR IT!
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Free eBook Download
5 Key Steps to Reducing Marketing Overwhelm
Let’s get clear on the Why, Who, What, How & Where for your small business to help you identify and attract only your ideal clients!
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